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Press Release 07.06.09 http://www.prlog.org/10275447-disaster-preparedness-has-new-face.pdf

Article, HealthyLivingUtah 10.30.09 http://www.citihealth.com/provider_article.php?city=ut&hc=0&art=1998&pr=0

Interview: "Spreading the Word Online about Being Prepared for Disasters" 3.31.10 Your Social Media Web Coach

Spreading the Word Online about Being Prepared for Disasters

Interview by Nedra Rezinas, owner of Blue Deer Design

Amy Sandoz, Owner of Ready Set Go Kits, has been helping people all over the world prepare for natural disasters. Her website offers different emergency kits for different situations (work, school, home, car), there’s even one for pets! Amy’s learned some great strategies to spread the word on her life-changing kits. Her interview highlights why businesses use social media and how connections are made that would have never happened in the past.

Who does your business help and why?

Ready Set Go Kits sells emergency preparedness products, specifically 72 hour emergency kits for homes, cars, schools and offices. The idea is to provide complete 72 hour kits so that families, schools and businesses can be prepared for emergencies quickly and easily without a lot of maintenance.

What social media tools have you experimented with? What’s worked the best?

Right now we have a blog (www.readysetgokitsblog.com), a Twitter page, a Facebook Fan page and a Facebook profile. I’m using su.pr to post to both my Twitter and Facebook profile and it tracks the clicks I receive from my posts. I am finding that my Twitter posts are receiving the steadiest forms of traffic back to my website.

How do you see social media changing businesses over the last year?

The open forum format of social media gives consumers a platform to voice grievances or give thanks that is highly influential. Businesses have had to devote manpower specifically to address this forum and create relationships with their clients on a more personal level. This outreach builds a new level of trust between a business and its clients that creates an obligation for businesses to start acting with social interests in mind.

Have any funny or touching connections you’ve made using social media?

I love how social media gives you the ability to share information and advice freely with strangers. One entrepreneurial Facebook group I joined had a member who sent out a blast asking for advice on a start-up website. I most likely will never meet this person in real-life but he was able to benefit from hearing about my struggles and successes without having to pay for a seminar, book or class. Exchanges like these make social media very powerful.

Disaster Preparedness Has a New Face

Increase in natural disasters nationwide prompts company to offer pre-made 72 hour emergency kits.

Beaverton, OR – Muse Creations LLC announced the release of the online shopping portal, Ready Set Go

Kits, on July 06, 2009 in response to local and national emergency managers stressing the importance of a

72 hour emergency kit for homes and businesses. Sparked by an increase of natural disasters nationwide,

Ready Set Go Kits are pre-made and designed as an easy way to prepare homes, offices, cars and even pets.

“The first 72 hours of a disaster are crucial for personal preparedness. Previous major disasters such as

Hurricane Katrina have shown that emergency responders simply cannot reach every household within the

first 24 hours. By preparing your home and business for the first 72 hours, you can turn a disaster into an

inconvenience, rather than a tragedy.” said Amy Sandoz, owner of Ready Set Go Kits.

By offering pre-made disaster kits for purchase, Ready Set Go Kits hopes to make preparing for disasters

just a simple click away. The kits are developed based on guidelines from national emergency

management agencies and non-profit organizations. They include necessities such as food and water, as

well as flashlights, work gloves and an emergency blanket.

“The kits really are ready to go,” said Sandoz. “They come in a sturdy backpack and have room to pack a

spare change of clothes, shoes, medications or anything else you might want to have with you in a disaster

situation.”

Kits range in price from $22.99 up to $187.50 for a 10 person office preparedness kit and are available for

purchasing online at http://www.readysetgokits.com. More information about how to prepare for disasters

can be found at http://www.readysetgokitsblog.com or by emailing info@readysetgokits.com with

additional questions.

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Amy’s learned some great strategies to spread the word on her life-changing kits. Her interview highlights why businesses use social media and how connections are made that would have never happened in the past. Who does your business help and why? Ready Set Go Kits sells emergency preparedness products, specifically 72 hour emergency kits for homes, cars, schools and offices. The idea is to provide complete 72 hour kits so that families, schools and businesses can be prepared for emergencies quickly and easily without a lot of maintenance. What social media tools have you experimented with? What’s worked the best? Right now we have a blog (www.readysetgokitsblog.com), a Twitter page, a Facebook Fan page and a Facebook profile. I’m using su.pr to post to both my Twitter and Facebook profile and it tracks the clicks I receive from my posts. I am finding that my Twitter posts are receiving the steadiest forms of traffic back to my website. How do you see social media changing businesses over the last year? The open forum format of social media gives consumers a platform to voice grievances or give thanks that is highly influential. Businesses have had to devote manpower specifically to address this forum and create relationships with their clients on a more personal level. This outreach builds a new level of trust between a business and its clients that creates an obligation for businesses to start acting with social interests in mind. Have any funny or touching connections you’ve made using social media? I love how social media gives you the ability to share information and advice freely with strangers. One entrepreneurial Facebook group I joined had a member who sent out a blast asking for advice on a start-up website. I most likely will never meet this person in real-life but he was able to benefit from hearing about my struggles and successes without having to pay for a seminar, book or class. Exchanges like these make social media very powerful. Disaster Preparedness Has a New Face Increase in natural disasters nationwide prompts company to offer pre-made 72 hour emergency kits. Beaverton, OR – Muse Creations LLC announced the release of the online shopping portal, Ready Set Go Kits, on July 06, 2009 in response to local and national emergency managers stressing the importance of a 72 hour emergency kit for homes and businesses. Sparked by an increase of natural disasters nationwide, Ready Set Go Kits are pre-made and designed as an easy way to prepare homes, offices, cars and even pets. “The first 72 hours of a disaster are crucial for personal preparedness. Previous major disasters such as Hurricane Katrina have shown that emergency responders simply cannot reach every household within the first 24 hours. By preparing your home and business for the first 72 hours, you can turn a disaster into an inconvenience, rather than a tragedy.” said Amy Sandoz, owner of Ready Set Go Kits. By offering pre-made disaster kits for purchase, Ready Set Go Kits hopes to make preparing for disasters just a simple click away. The kits are developed based on guidelines from national emergency management agencies and non-profit organizations. They include necessities such as food and water, as well as flashlights, work gloves and an emergency blanket. “The kits really are ready to go,” said Sandoz. “They come in a sturdy backpack and have room to pack a spare change of clothes, shoes, medications or anything else you might want to have with you in a disaster situation.” Kits range in price from $22.99 up to $187.50 for a 10 person office preparedness kit and are available for purchasing online at http://www.readysetgokits.com. More information about how to prepare for disasters can be found at http://www.readysetgokitsblog.com or by emailing info@readysetgokits.com with additional questions.	Top Sellers Emergency Kit for 2 People Was: ~~$120.00~~ Now: $89.99 View All Top Sellers Search Advanced Search Logic Shopping Cart 0 Items $0.00 Ready Set Go Kits is UpFront
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